Emily Homler

Director of Digital Media & Marketing @Mansfield ISD

Monitor social media trends, create content, manage messages, and deliver high-engagement posts across Instagram, Facebook, YouTube, and Twitter.• Drive development and execution of high-impact district-wide marketing campaigns to showcase academic programs, student success, and community engagement initiatives using analytics, A/B testing, and platform insights. • Launched the first open enrollment campaign, integrating paid media, social content, direct mail, and print materials resulting in increased applications and heightened brand awareness. • Develop and produce the district’s magazine (digital and print) as a key storytelling platform, highlighting student success and district initiatives. • Create and manage real-time digital signage for 49 campuses, ensuring timely, branded content is displayed to engage students, staff, and visitors. • Partner cross-functionally with different departments to deliver high-impact marketing support aligned with department goals. • Design and execute targeted job fair and recruitment GTM campaigns to attract qualified talent through multi-channel strategies, resulting in increased applicants. • Manage district-wide branding, ensuring consistency across platforms, publications, and marketing collateral. • Lead multi-channel campaign execution, including: Meta ads, billboards, direct mailers, and other digital media platforms. • Leverage AI tools to accelerate campaign development, creative iteration, and messaging. • Manage and mentor internal team members to uphold high standards for creativity and execution. • Plan and lead major district events, including a 400+ guest employee recognition banquet by overseeing creative direction, logistics, and communications.