Emily Almond

Marketing Manager @Players Philanthropy Fund Ppf

Spearheaded full-scale rebrand of Players Philanthropy Fund (PPF) and new branding for CoStaff Management Services, establishing cohesive visual identities and messaging strategies that strengthened brand recognition and partner engagement- Increased Cobalt’s inbound leads by 2,600% YOY through coordinated paid and organic marketing campaigns- Directed complete redesigns of the Cobalt and PPF websites, improving navigation, content structure, and SEO performance to increase qualified web traffic and lead conversion- Rebuilt and automated lead capture systems using HubSpot forms to enable accurate contact attribution and improved marketing ROI measurement across all inbound channels- Manage all advertising channels, including paid search, paid social, and display, optimizing spend for ROI and continuous growth- Launched the PPF blog to expand content marketing efforts, enhance thought leadership, and grow organic reach