Emilio Esquivel
Paid Search Specialist @Boulder Symphony & Music Academy
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WORK HISTORY
Paid Search Specialist @Boulder Symphony & Music Academy
Boulder, CO, US
Built out Google ad campaigns utilizing proper account structure and best practices.• Optimized bids, ad copy, and landing pages to improve Ad Quality Score along with overall campaign performance. • Kept track of KPIs to make sure campaigns were successful. Achieved a 5.92% CTR,$3.41 Avg. CPC, 13.79% Conv. rate, and $20.55 CPA• Spoke to the director to understand challenges, goals, unique selling propositions, manage expectations, and create custom strategies.• Conducted competitive keyword research and implemented proper organization of ad groups, proper keyword match types, negative keywords, and device segmentation.• Tracked conversion using Google Tag Manager and Google Analytics• Analyzed Search Terms to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.• Conducted A/B Split Testing of ad copy, landing pages, bids, and keywords to optimize campaigns.
ABOUT EMILIO ESQUIVEL
Trained in Search Engine Marketing(SEM) and pay-per-click (PPC) with a focus on lead…
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