Emeka Osasah
Marketing Data Analyst @Meskwaki Bingo Casino Hotel
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WORK HISTORY
Marketing Data Analyst @Meskwaki Bingo Casino Hotel
Conducted ongoing market research and competitor analysis to uncover opportunities, increasing reinvestment rate by 70% and ROI by 23%.• Assessed market trends to refine strategies and improve gaming machine usage and customer engagement.• Led shift from Excel to Power BI, delivering clear market intelligence via dashboards and real-time reporting.• Created targeted market segmentation models to improve campaign accuracy and boost customer retention by 15%.• Designed and maintained dashboards highlighting KPIs and customer segmentation, increasing new customer conversions by 25% in 6 months.
EDUCATION
Miami Ad School
Advanced Diploma, Copywriting, Concept Generation, Integrated Marketing
University of California, Berkeley
Certificate in Data Science, Data science
Coursera
Google certification, Data analytics
The University of Iowa Tippie College of Business
Master of Science - MS, Business Analytics
University of Lagos
Bachelor's degree
ABOUT EMEKA OSASAH
I pivoted from copywriting to data analytics to tell stories with numbers—because numbers…
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