Emeka Akobi

Business Analyst @Digital Echoes

GB

Led Salesforce CRM enhancement project, increasing lead conversion speed by 30% and user adoption by 25% through automation and workflow redesign.• Collaborated with cross-functional teams (Product, UX, and Engineering) to gather, document, and prioritize user stories, improving SDLC efficiency by 20%.• Lead agile ceremonies including sprint planning, daily standups, and backlog grooming, resulting in a 20% improvement in sprint velocity• Created a detailed user story and acceptance Criteria on Jira, facilitating clearer development goals and reducing requirement-related defect by 15%.• Conducted gap analysis and implemented automation in Salesforce for lead assignment and reporting, reducing manual work by 40%.• Facilitated UAT session with keys stakeholders, Achieving a 95% first- pass rate of new feature• Designed training materials and provided onboarding support, increasing CRM usability across departments.• Designed and implemented process improvements within Salesforce, reducing lead conversion time by 30% and improving pipeline visibility for sales leadership.• Conducted gap analysis and collaborated with Salesforce developers to automate manual tasks, including lead assignment, follow-ups, and reporting.• Supported QA teams during UAT by ensuring all business requirements were validated an met acceptance criteria

Institute of Management and Technology, Enugu, Nigeria.

mass Communication

Canterbury Christ Church University

BSC(HONS) IN VIEW

Canterbury Christ Church University

Foundation in business management

Time Journalism institute, Lagos . Nigeria

Postgraduate Diploma in Public Relations, Advertising and Marketing Research