Eddie McGuinness
Content Designer @Lloyds Banking Group
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WORK HISTORY
Content Designer @Lloyds Banking Group
Edinburgh, GB
EDUCATION
Central College of Commerce
Diploma Advertising & Public Relations, Marketing
ABOUT EDDIE MCGUINNESS
I use words to remove barriers - simplifying journeys, aligning teams, and designing clarity people can trust. My work connects story, strategy, and system design to make complex experiences feel effortless and human.I’m a content designer and strategist with 15+ years’ experience shaping digital products and services across financial services, hospitality, government, and education. I help teams use content as an effective design tool - turning complex information into clear, accessible experiences that meet real user needs.Key strengths:• User-centred content design • Accessibility and plain English design (WCAG 2.2 AA, GDS standards)• Content governance, frameworks, and team mentoring• Data-informed decision-making and iterative design
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