Jess Sprackling

Content Specialist @Lloyds Banking Group

Adobe Experience Manager (AEM) Projects: Contributed to the Lloyds Bank Business website relaunch by identifying and fixing bugs, and enhancing the look, focus, and accessibility of over pages- Content Review: Assessed content requests, collaborated with stakeholders, and authorized live website changes- Project Management: Managed project workflows using Adobe Workfront and Jira, ensuring timely execution of web content projects by coordinating with stakeholders across the business- Website Enhancements: Proposed and implemented improvements to enhance user experience.Analytics: Leveraged Adobe Analytics to guide decisions based on customer behavior insights- Skills: Demonstrated strong expertise in AEM, UX, and User-Centred Design principles. Proactive with excellent planning, organizational, and communication skills- Customer Focus: Prioritised customer-centric decisions, with a strong background in SEO and accessibility.