Emanuele Pistola

Marketing Manager @Tecno A S.R.L

Urbino, IT

Direct reporting to CEO, responsibility for 2 independent company divisions, Cross-functional team leadership and external agencies coordination. B2B (core business) and B2C Developing and managing the annual Marketing Plan Governance of Sales Budgeting, with quarterly reporting, variance analysis, and performance evaluation Conducting predictive analytics and mid-term forecasting using advanced statistical methods with Excel/Python/AI, supporting strategic planning and commercial budgeting Defining product, pricing, and distribution strategies based on profitability analysis, competitive benchmarking, market analysis and positioning Managing multichannel Digital Marketing strategy with an annual adv budget of €200k Overseeing integrated B2C e-commerce, generating ~10% of total turnover, coordinating dedicated operational teams Managing Lead Generation campaigns for both divisions (~3k leads/year) Managing and strategically developing CRM activities Coordinating communication activities (social media, corporate website, blog management, email marketing, SEO optimization) and Marketing material creation (catalogues and depliants), managing external agencies and overseeing a total Communication Budget of €750k (offline and online) Organizing and coordinating participation in national/international trade fairs and corporate events Applying structured Project Management methods, supervising internal resources

ISTAO - Istituto Adriano Olivetti

Master in General Management, International Management and Business Strategy

Universidad CEU San Pablo

Erasmus Programme, Business Administration

Università Politecnica delle Marche

Master's Degree, International Economics and Commerce - Major in Business Organization and Strategy

Università Politecnica delle Marche

Bachelor's Degree, Economia e Commercio