Emanaobong Antia
Marketing Manager @ROC Clinic
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WORK HISTORY
Marketing Manager @ROC Clinic
Aberdeen, GB
Led market research, referral analysis, and performance tracking to identify growth opportunities, refine targeting, and optimise marketing strategy across multiple clinical services. Developed and executed integrated, multi-channel campaigns across paid media, email, web, and social platforms, consistently driving patient enquiries and improving service uptake. Directed the creation of high-quality digital and print marketing assets, strengthening brand positioning and improving engagement across patient and corporate audiences. Managed and optimised clinic websites, enhancing user experience, SEO performance, and conversion rates through structured landing pages and clear patient journeys. Delivered content strategies across blogs, newsletters, webinars, and social media, increasing awareness of specialist services and supporting consistent clinic utilisation. Implemented and managed HubSpot CRM for the contact centre, streamlining patient communication, automating workflows, and improving response times and team efficiency. Collaborated closely with clinicians and operational teams to translate complex medical services into clear, accessible messaging that supports informed patient decision-making. Key Achievements- Increased patient enquiries across key service lines through targeted digital campaigns and conversion-focused landing pages- Drove over 30% growth in online appointment bookings by developing and launching an integrated online booking system, significantly reducing administrative workload through automation- Improved website engagement and conversion performance through SEO optimisation and user journey enhancements- Implemented chatbot technology, contributing to a 20% increase in online bookings and a 15% reduction in administrative workload by streamlining patient enquiries and appointment scheduling.
EDUCATION
Robert Gordon University
Master of Digital Marketing (MSc), Digital Marketing
University of Calabar
Bachelor of Science (BSc), Genetics and Biotechnology
SKILLS
ABOUT EMANAOBONG ANTIA
Healthcare marketing and digital communications professional with over three years of experience leading digital strategy, brand development, and patient engagement within regulated clinical environments in the UK, alongside more than four years of marketing experience across other sectors. As Marketing Manager at ROC Clinics UK Ltd, I oversee digital communications across clinics in London and Aberdeen, driving patient engagement, service visibility and measurable performance improvement through data-led strategy.I hold a Bachelor’s degree in Genetics and Biotechnology and a Master’s degree in Digital Marketing, graduating with Distinction and recognised as Best Overall Student at Robert Gordon University. I am also an Associate Member of the Chartered Institute of Marketing.My expertise spans digital transformation, website optimisation and integrated campaign delivery. I work confidently across WordPress, GA4, Google Search Console, Semble, Looker Studio, Mailchimp, HubSpot setup/management, Canva, Adobe Creative Suite, Hootsuite and paid digital advertising platforms.I specialise in translating complex clinical information into clear, strategic communication that builds trust, strengthens brand credibility and delivers sustainable growth.Open to connecting with professionals across healthcare, life sciences and digital innovation.
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