Elvia R.
Product Marketing Manager - Ibm Fusion, Application Modernization @IBM
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WORK HISTORY
Product Marketing Manager - Ibm Fusion, Application Modernization @IBM
Guadalajara, MX
EDUCATION
Universidad de Guadalajara
Licenciatura en Mercadotecnia
Universidad de Guadalajara
Bachelor's degree, Marketing
ABOUT ELVIA R.
Marketing Leader | Strategy | Demand Generation | Brand Positioning | Cross-Regional ExpertB2B Marketing expert with thorough experience driving growth across Technology, HR-Tech, SaaS, Automotive, and Food & Beverage industries. Expertise in leading communication projects, demand generation, and brand positioning strategies. Proven track record in- Conceptualizing and executing multi-touch campaigns for strategic accounts, delivering substantial revenue contributions- Orchestrating integrated marketing initiatives, surpassing organizational goals, and driving substantial growth- Expertise in ABM, digital strategy, media relations, and event promotion for North America and Latin America- Proficient in MarTech platforms: HubSpot, Marketo, Google Ads, Salesforce, and analytics tools like Excel and Google Analytics- Skilled in cross-functional team leadership, project management, and process optimization.Notable achievements include- Directing the early adoption of automated marketing campaigns and virtual labs, earning recognition for execution and teamwork excellence- Enhancing brand visibility by 80% YoY in Latin America and executing successful media strategies- Introducing brands to online marketing, social media platforms, and expanding market reach.Seeking opportunities as Marketing Manager to leverage expertise in driving innovative marketing strategies, fostering cross-functional collaboration, and spearheading impactful campaigns. Let\'s connect!
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