Elspeth Lawson
VP, Global Experiential Marketing @Xsolla
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WORK HISTORY
VP, Global Experiential Marketing @Xsolla
Stadt Berlin, DE
EDUCATION
University of Sunderland
MSc, Project Management
Moor End High School
GCSE's
Greenhead College
A Levels, Art, Chemistry, Biology, General Studies
Northumbria University
2:1, Fine Art
SKILLS
ABOUT ELSPETH LAWSON
With 19 years of experience in event management and leadership, I bring a wealth of knowledge and a proven track record of orchestrating successful global events for the global gaming industry. My expertise spans both B2B and B2C event organization, having worked both in agency side and in-house for major global gaming companies. My passion lies in delivering memorable and high-impact events that maximize attendee reach and drive tangible ROI. Key Strengths: Event Strategy & Planning: Crafting comprehensive event strategies tailored to specific goals and target audiences. Global Event Execution: Leading large-scale events worldwide with meticulous attention to detail and seamless coordination. Team Leadership & Management: Building and managing diverse, high-performing event teams across various locations. Stakeholder Collaboration: Partnering with organizations and industry leaders to deliver innovative and successful events. ROI Maximization: Employing data-driven approaches to ensure events achieve measurable business outcomes. Professional Experience: Event Management & Experiential Marketing Activations Successfully led numerous high-profile global events for the gaming industry, delivering impactful experiences for attendees. Directed the planning and execution of B2B and B2C events, including conferences, trade shows, and product launches, pitching events, parties, dinners, you name it I have probably done it! Developed strategies that integrate marketing, sales, and operational objectives for optimal event outcomes. Built and managed teams of event professionals across different countries, fostering a culture of collaboration and excellence. Cultivated strong relationships with industry partners and vendors to ensure smooth event logistics and execution. Impact & Achievements: Consistently surpassed attendance and ROI targets through innovative event planning and execution. Streamlined event processes and workflows, resulting in increased efficiency and cost savings. Recognized for delivering engaging, high-quality events that enhance brand reputation and customer loyalty.
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