Amaani Shams
VP of Global Strategic Partnerships @Xsolla
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WORK HISTORY
VP of Global Strategic Partnerships @Xsolla
EDUCATION
University of California, Los Angeles
Master's degree
University of California, Riverside
Bachelors
MIT Sloan School of Management
Certificate of Artifical Intellengece: Implications for Business Strategy
USC Rossier School of Education
Master
ABOUT AMAANI SHAMS
Vice President of Strategic Partnerships with 15+ years of global experience driving growth and innovation across gaming, digital commerce, and interactive media for brands like Nike, Electronic Arts (EA), and Activision Blizzard.Recognized for building cross-industry alliances and pioneering go-to-market strategies that expand audiences, elevate brand presence, and unlock new digital revenue streams across console, mobile, and emerging platforms. Experienced in structuring high-value collaborations with PlayStation, Xbox, Nintendo, Apple, and Google, and translating audience insights into commercial success. At Nike, led the company’s entry into interactive media and gaming ecosystems, creating new pathways for brand storytelling and digital engagement.Expertise: Gaming and Interactive Media Strategic Partnerships Revenue Growth & Market Expansion Digital Commerce Strategy Global Go-to-Market (GTM) Strategy Digital Monetization Gaming and Interactive Meida Audience Engagement & Retention Data-Driven Decision Marking Commercial Planning & Execution Publisher & Developer Collaboration Cross-Platform IntegrationSelect Accomplishments Global Gaming Partnership Growth: Directed alliances with PlayStation, Nintendo, and Xbox that expanded digital sales by 42% and increased franchise engagement across global markets. Strategic Market Expansion: Advised GDev and Impact46 on gaming and esports GTM strategy, guiding new market entry and ecosystem growth across the MENA region. Brand Integration and Innovation: Positioned Nike within Fortnite through data-driven insights, pioneering immersive brand experiences and cultural relevance in gaming. Franchise and Revenue Leadership: Drove Activision’s Call of Duty: WWII launch to a record $500M in three days, ranking as PlayStation’s top digital title of 2017. Data-Driven Commercial Strategy: Built advanced analytics dashboards enabling real-time KPI tracking, optimizing retention, monetization, and digital revenue performance. a••••••••@gmail.com
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