Elspeth Taylor
Director @Forge
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WORK HISTORY
Director @Forge
The Forge is an insight-driven strategy and innovation consultancy. Organisations partner with us to create Future Consumer ValueSince 2013 we’ve created future consumer and customer value for some of the world’s best businesses including Haleon, McDonalds, PepsiCo, Unilever, Zurich, Asahi, RX Global and Terra Firma Capital Partners.We work with them to forge the future needs of their consumers and customers into profitable value accessed through their brands, assets and capabilities.The types of projects we work on- Forecasting future value in categories and markets- Profiling and prioritising future opportunities for growth- Defining consumer and customer-led growth strategies- Creating models for shifting behaviour- Developing innovations to unlock future demandOur unique proposition- teams of exclusively senior experts - accelerated with AI- creating rigorous, boardroom-tested strategies- landed with momentum in complex client organisationsAnd finally… whilst the work is serious, we’re a fun bunch too… If you are thinking of working with us (or joining us) and you’d like to get to know us first, check out our LinkedIn company page, listen to our podcast, or drop us a line.thisistheforge.comthisistheforge.com/the-persuasion-game-podcast/linkedin.com/company/the-forge-insight THE FORGE. IT\'S IN OUR NAME:(v) To create something strong, enduring and successful(v) To move ahead with increased speed and effectiveness(v) To bring into being through concentrated effort
EDUCATION
University of Stirling
1st, BA Sports Studies (Hons.)
Washington State University
Bachelor's degree, Sports Studies
SKILLS
ABOUT ELSPETH TAYLOR
A passionate and curious insight-led, strategy consultant dedicated to collaboratively…
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