Elsa Philip
Senior Marketing & Communication Manager @Tranoï
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WORK HISTORY
Senior Marketing & Communication Manager @Tranoï
Paris, FR
Definition and implementation of the annual marketing and communications plan, based on priority targets (buyers - visitors - exhibitors), for the Tranoi trade shows held 4 times a year during Paris Fashion Week©. Design and coordination of “image” campaigns for each show: definition of the DA, production shooting, post-prod validation of the official visual and variations, creation and validation of content for social networks. Design of the communication plan for each edition: definition of the distribution schedule for each communication channel, definition of messages and content according to targets, etc. Design and management of various communication tools for visitors and exhibitors: Digital: Emailing visitors and prospects, Social networks (Instagram - Tiktok - Linkedin), Sponsoring, website, Welcome Guide. Print: on-site signage, flyers, press kits and goodies. Creation of marketing tools for sales: Sales kit, exhibitor platform, newsletters to generate exhibitor leads, etc. Research, negotiation and implementation of partnerships (Image, Communication, Food & Beverage.). Development and coordination of marketing operations and events during the show: press conference, launch party, influencer checkroom, etc. Press office coordination: PR and influencer events. Reporting and analysis of KPI\'s for each marketing and communication operation. Budget tracking for each edition. Direct management of a Marketing and Communication assistant - a freelance Community Manager - a freelance Art Director
EDUCATION
Communication and Media Institute
Master Degree - Business Communication
Aarhus University
Master of Media Studies
SKILLS
ABOUT ELSA PHILIP
I am a passionate and result-driven fashion & retail professional looking for opportunities in the marketing and communication field, with a specific interest in department stores, premium brands and luxury houses. I have 8 years of experience in the RTW, where I\'ve held several roles in operational and trade marketing teams. These different positions have allowed me to gain a significant operational expertise, a good understanding of fashion with a focus on the vertically-integrated retailers, and to develop strong analytical skills in retail and result-driven environments.
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