Elsa Hervio

Senior Marketing Manager @Microej

Région de Nantes, FR

Contributing to define the global brand plan (vision, positioning, objectives, KPI\'s)• Defining and modernizing MicroEJ \"tone of voice\" to make the technical aspects easier to understand (both for corp and developer communications)• Putting in place a whole new digital strategy for high-quality lead generation: SEO, Adwords, LinkedIn Ads, Email Marketing• Content writing: press releases, blog posts, social medias, webpages, presentations, success stories, videos & products collateral (US English)• Organizing and promoting events (results CES 2020: over 15 articles articles written about MicroEJ by influencial medias such as TechCrunch and Android Headlines,+20M reach,+100% website traffic)• New developer website: in charge of the re-design, content editing and SEO strategy. In collaboration with the technical team: product management and design of a new user experience for a smoother and clearer technology evaluation process: http://developer.microej.com/. Results :+120% website visits.• Managing 2 PR agencies in Europe and North America et supervise all communications• Tracking and analysis with a strong focus on ROIMy job at MicroEJ helped me gained significant knowledge in UX writing, product marketing, industrial & consumer IoT ecosystems, players and technologies.

EGC

Bachelor of Business Administration - BBA