Elly Criticou
Global Category Director, New Categories - Thp @BAT
London, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Oct 2022 — Present
Global Category Director, New Categories - Thp @BAT
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EDUCATION
1994 — 1994
Hult Ashridge Executive Education
Guinness Group Graduate Development Scheme, Business Management, Finance, Cultural Bridging
1988 — 1992
The American College of Greece
BSc, Marketing Management & Management & Organizational Behavior
2002 — 2003
University of Virginia
The Darden Graduate School of Business Administration, Bacardi Limited Class 2000
SKILLS
Business StrategyMulticultural Sensitivity/AwarenessBrand ArchitectureConsumer BehaviorStrategic Brand PositioningCategory InsightsInnovationRelationship ManagementExperiential MarketingTeam LeadershipDisruptionBehavioral SegmentationRelationship MarketingLuxury Brand MarketingChallenger BrandsBusiness AnalysisSocial Media MarketingLuxury GoodsVisual IdentityValue CreationMarketing StrategyFmcgStrategic PlanningGlobal StrategyKpi DashboardsConsumer BehaviourIntegrated MarketingGlobal MarketingMulti-Channel MarketingCreative BriefsManagementStakeholder EngagementConsumer Insight GenerationHigh Performance CulturesStrategyCreative Problem SolvingDigital StrategyMarketing CommunicationsMarketing ResearchDelivering Results
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