Cheryl Ellis

Totalboat Creative Director @Totalboat Jamestown Distributors

Bristol, RI, US

I lead and inspire a talented creative team to deliver exceptional branded content that captivates and engages boaters,makers and DIY enthusiasts across diverse platforms and channels.As the steward of TotalBoat’s visual brand identity, I oversee every aspect of our consumer touchpoints, including packaging design, product and lifestyle photography, eCommerce and retail merchandising, streaming TV commercials, sponsored brand video ads, short-form product videos, and long-form brand storytelling.In close partnership with Marketing and Product Development, I drive our content strategy, develop impactful sub-brands, and have delivered over 250+ retail-ready SKUs, ensuring consistency, innovation, and a compelling customer experience at every step all while remaining on time and on budget.

Harvard Business School Executive Education

Certificate, Hasbro Management Academy

Bryant University

Executive Development Certificate

Syracuse University

BFA