Ellie Strockis

Director of Marketing & Partnerships @Alliancehr Llc

Chicago, IL, US

As Director of Marketing, I lead all brand, demand generation, and business development initiatives across AllianceHR, Alliance Connex, and Country Club Payroll — connecting businesses, brokers, and partners with specialized HR, payroll, risk, and back-office solutions. Source and qualify direct leads and partner leads (brokers, consultants, and strategic referral partners), connecting them with our sales team.Develop and execute integrated marketing campaigns across email, social media, Google Ads, and LinkedIn to drive engagement and conversion.Design print and digital collateral using Canva and Adobe Creative Cloud — from brochures and ads to trade show materials and website graphics.Create strategic content and copy for websites, sales enablement materials, and promotional campaigns that reflect each brand’s value proposition.Manage lead tracking systems, budgets, and analytics to measure campaign performance and ROI.Identify and implement software tools, vendors, and platforms to optimize sales and marketing workflows.Coordinate event marketing efforts — including trade shows, expos, and partner events — to strengthen brand visibility and generate new leads.Facilitate cross-department collaboration between sales and marketing for more efficient communication and lead follow-up.Oversee social media strategy and content creation for LinkedIn, Facebook, and other platforms to maintain consistent and engaging brand presence.

Santa Clara University

Bachelor of Arts - BA, Communication and Media Studies