Ellie-Louise Prior-Tack

Crm Marketing Manager @The Perfume Shop

High Wycombe, GB

I oversee customer relationship strategies, using CRM software to improve interactions, drive sales, and boost retention. I analyse data, personalise marketing, and collaborate with teams to enhance customer satisfaction and loyalty- Plan and implement a comprehensive marketing strategy to attract new customers and maintain ongoing relationships across various marketing channels- Execute the email strategy for The Perfume Shop by ensuring that we deliver personalised, relevant, and timely communications tailored to the needs and preferences of our various customer segments- Utilise Adobe Campaign to create and distribute email and app notifications to our customer base- Nurture exciting brand partnerships with renowned names like Dior and Chanel to boost brand engagement, increase collaboration opportunities, and continuously build a trusting relationship- Enhancing customer engagement by leveraging partnership content, optimising loyalty programs and delivering event activity integrating the full marketing mix- Collaborate with the insight team to gain a deep understanding of our customers and implement necessary changes as needed- Harness all available data to craft a customer-centric marketing strategy that ensures all communications are highly relevant to each individual customer.

Great Marlow School

High School

Buckinghamshire New University

Bachelor of Arts - BA