Ellen Wilcox

Vice President, Communications @DrFirst, Inc.

Rockville, MD, US

Lead communications within a complex, matrix organization, including corporate communications, thought leadership, public relations, social media, analyst relations, crisis communications, and internal communications for this health IT pioneer• Develop integrated communications plans to increase brand awareness and support lead generation for a diverse set of audiences and products, including product launches and expansions (telehealth, e-prescribing, care collaboration, and price transparency)• Provide strategic and functional communications counsel to CEO, President, Chief Communications Officer, and other top leadership for external and internal communications• More than tripled the annual potential reach of our earned media from 315 million in 2019 to nearly 1.1 billion in 2021, including placements in the Wall Street Journal, USA Today, The Washington Post, Forbes, and Authority Magazine• Doubled LinkedIn followers to more than 16K and increased engagements on LinkedIn and Twitter by more than 40-fold from the end of 2019 to the end of 2021• Lead an awards program that more than doubled awards and honorable mentions earned in 2021 over previous years, including from MedTech Breakthrough, Fast Company, UCSF Health Awards, and Ragan’s PR Daily Awards• Manage the work of communications agency and consultants to achieve our goals, course-correcting as needed• Create compelling content across owned and earned channels, focusing on storytelling and the voice of the customer, in close collaboration with corporate, marketing and sales, clinical, regulatory, and legal teams

University of Maryland Global Campus

MS, Management, PR Track