Ellen Hodges
Marketing Manager @Nurtured In Norfolk
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WORK HISTORY
Marketing Manager @Nurtured In Norfolk
Since joining Nurtured in Norfolk, I’ve delivered strong year-on-year organic growth across social and website performance, achieved without paid media spend and driven by content, SEO and community-led strategy.Instagram Performance (YoY): Instagram followers up +20.8% Reach increased +205% Views increased +267% Engagement up +267%, driven by saves, shares and comments Profile visits up +149% Link clicks up +257%TikTok Performance (YoY): Total views up 13x Engagement increased 4,600% Profile views up Established TikTok as a high-impact discovery channel, prioritising creator collaborations and product-led storytelling over high-frequency postingWebsite & SEO Performance (GA4 & Search Console):+14.7% increase in total website users +60% increase in users from organic search +70.6% increase in key on-site actions (add to cart & purchase) £100k+ revenue driven by organic search in 2025 Homepage sessions up +51%, with +119% growth in key actionsFresh Edible Flowers category:+143% new users+393% key events+123% revenueAdditional Highlights:🤝 Led high-performing creator and brand collaborations, generating multi-6-figure organic views across Instagram & TikTok Secured Best Rural Food & Drink Producer — the company’s first award win Strong focus on quality traffic, intent-led growth and long-term brand building, rather than short-term volume Designed and launched a customer loyalty programme to improve retention and repeat purchase, supporting long-term revenue growth and deeper brand loyalty.
EDUCATION
Dereham Sixth Form College
A Level, Photography, Graphic Design & Fine Art
Norwich University of the Arts
Bachelor of Arts - BA, Fashion Communication and Promotion
ABOUT ELLEN HODGES
Marketing Manager at Nurtured in Norfolk, Norfolk’s biggest horticultural company supplying specialist produce to top chefs and retailers across the UK. I lead the brand’s marketing strategy – from campaigns and product launches to digital content and partnerships – with a focus on quality, sustainability, and creativity.With experience both in-house and agency-side, I’ve worked across fashion, food, travel, and the competition sector. From social and email to shoot direction and paid ad strategies, I bring a creative, results-driven approach to every project.
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