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Eliza K.

Senior Insight Consultant @Nielsen

Warsaw, PL
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Senior Insight Consultant @Nielsen

Warsaw, PL

Market and competitive intelligence - analyzing advertising spend and ad creatives across categories, platforms, media types and markets to support clients data-driven decision-making, optimizing media strategies and strengthening brand positioning- Delivering tailored research to help clients benchmark competitors, identify trends, and uncover growth opportunities- Analysis of competitors’ ad spend allocation and creative messaging to reveal market strategies- Transforming complex datasets into actionable insights and compelling narratives.

EDUCATION

2002 — 2007

Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie

Master's degree

2009 — 2014

Polish-Japanese Academy of Information Technology

New Media Art

2016 — 2021

Akademia Sztuk Pięknych w Warszawie

Master of Arts - MA, Graphic Arts

ABOUT ELIZA K.

Senior Project Manager with 15+ years of professional experience in market research and marketing consultancy specializing in qualitative methodologies. I effectively cooperate with cross-funcional and diverse international teams to manage complex, multi-country projects and implement data-driven strategies that achieve business objectives and drive growth. My primary focus is to deliver actionable insights, anticipate key market trends and opportunities, empower decision-making processes by translating complex data into clear, concise business recommendations. With a problem solving mindset, I navigate daily challenges with ease. My artistic educational background and passion to new media art provide me with unique blend of skills and perspective - I understand the importance of storytelling and nuances related with visual content

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