Eliza Marie Spencer
Retention Marketing Manager @SportRx
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WORK HISTORY
Retention Marketing Manager @SportRx
San Diego, US
EDUCATION
San Diego State University
Bachelor of Science in Applied Arts and Sciences, Integrated Marketing Communications
SKILLS
ABOUT ELIZA MARIE SPENCER
As a creative and strategic thinker with over 10 years of experience, I specialize in helping clients achieve their business goals through innovative, data-driven digital marketing strategies. I excel at thinking outside the box to create solutions that drive growth across a wide range of industries.A key part of my approach is understanding the customer journey. By mapping out every step of the journey, I ensure each touchpoint is optimized to deliver a seamless and engaging experience, helping brands connect with their audience in meaningful ways. This plays a crucial role in defining and refining the overall customer experience.My core competencies include lifecycle marketing (email marketing), paid media (search, shopping, remarketing, and more), audience segmentation, ad optimization, and A/B testing. I hold a Google AdWords certification in mobile, search, and video, along with a bachelor’s degree in business marketing.In addition, I am proficient in design and coding tools such as Canva, Figma, Adobe Photoshop, and HTML. I am passionate about constantly learning new skills and technologies, and sharing that knowledge with my team. I believe that collaboration, innovation, and growth are the keys to success in the ever-evolving digital marketing landscape.
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