Elizabeth E.

Wral Digital Audience Engagement Manager @WRAL

Raleigh, NC, US

Drove acquisition, engagement and retention with multichannel B2C marketing campaigns for WRAL, WRALSportsFan, and HighSchoolOT brands, funneling new users into brand advocates on web, mobile apps, and streaming (OTT) across user journey• Managed email creation and journey, including acquisition strategies, platform management, email creation, audience segmentation, A/B testing features, personalization and data-driven campaign analyses• Worked with product and engineering teams to implement processes and platform updates• Set up and executed launch and promotions for WRAL\'s Voters\' Choice Awards, driving user engagement, bringing in new audiences, and supporting the local community• Implemented successful new subscriber email engagement series to deepen brand engagement for key company priorities and introduce new ways to connect with the brand• Build marketing campaigns and promotions to elevate key company initiatives, including WRAL\'s Coats for the Children, annual Tower Tree Lighting, and Weather Alert Days• Built dedicated newsletter registration forms to drive email acquisition• Designed and A/B tested creative visual assets to promote content and brand priorities• Leveraged editorial, organic/paid social media, SEO, email, site widgets, display ads and push notifications as part of the user journey• Closely monitored content (creative, articles, videos, ads) and promotional campaigns, making thoughtful recommendations on relevant strategies and techniques to optimize and improve the user journey• Used audience feedback, Google Analytics, and Google Ad Manager gain richer audience insights and translate into effective, measurable engagement-growing strategies• Stayed up-to-date of the latest marketing and engagement tools, best practices, and industry trends• Strategized and executed effective engagement campaigns aligned with brand audiences that drove revenue and user growth

Elon University

Bachelor of Arts

Elon University

Bachelor of Arts