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Elizabeth Regis Villegas
Marketing Automation Manager @KEENFOLKS
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WORK HISTORY
Marketing Automation Manager @KEENFOLKS
Ciudad de Mexico, MX
Lead LATAM and EURAM Business Units MarTech clients• Act as a bridge between marketing, technology and data teams to ensure coherent and effective initiatives.• Design, implement and optimize marketing automation strategies for multiple clients across different industries • Craft Automation and Martech new business strategies (Direct contact with the client).• Lead the planning, execution and analysis of multichannel campaigns• Configure, manage and optimize automation platforms• Segment audiences and develop personalized customer journeys according to each conversion funnel stage. • Build and maintain automated workflows supporting the entire customer lifecycle (lead nurturing, onboarding, retention and win-back).• Align automation strategies with client business objectives and key performance metrics.• Present performance reports and strategic recommendations to clients and internal stakeholders.• Evaluate and adopt new technologies (focus on AI platform and solutions)
EDUCATION
Universidad Anáhuac
Licenciatura, Ciencias de la Comunicación
ISDI
Máster in Marketing Automation
SKILLS
ABOUT ELIZABETH REGIS VILLEGAS
Apasionada del marketing digital, la tecnología y la IA. Me gustan los retos y el…
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