Elizabeth Jarrard
Brand Manager @Fly By Jing
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WORK HISTORY
Brand Manager @Fly By Jing
Denver, CO, US
Lead internal customer support + design teams plus social, PR, influencer agencies-Lead brand + product + marketing campaign positioning & messaging -Project manage cross-functional product innovation (10+ a year)-Manage brand guidelines, photoshoots, and packaging library for cohesive brand identity -Support TikTok Shop & TikTok Shop Affiliates -Manage partnerships, from creators and influencers to food service to CPG products
EDUCATION
Boston University
BS, Dietetics
SKILLS
ABOUT ELIZABETH JARRARD
While I do not dream of work, I find fulfillment working with passionate people to grow consumer centric brands that make a difference in people\'s lives. I believe in daring leadership, focusing on people before profit, and never straying far from my snacks (official #snaxboi) I started my career as a Registered Dietitian, focused on eating disorder treatment. At Vega, I shifted to nutrition communication and content marketing. After two acquisitions, I wanted to be part of a more intimate team again. Working at Four Sigmatic & Fly By Jing has enabled me to grow and develop my skills in brand marketing. For the last 13 years I\'ve managed 6 digit product lines, launched over 60 products, project managed 4 rebrands, lead customer service, creative, social media & influencer teams, and strategized while being in the weeds of daily editorial calendars, copywriting, photoshoots, sampling, seeding, budgets, and the 128991 other parts of brand management. While I am very individually motivated and disciplined (13+ years of working as a remote employee), relationships with coworkers are what make me excited to go to work every day. I forge strong alliances with people across any distance, and believe strongly in the power of personal connection and mentorship. Managing teams and developing strong relationships is my favorite part of work, and I believe well-orchestrated teamwork leads to the best business results. I\'m an Altruist on Predictive Index and Si on DISC. Specialties: Team Management, Brand Management, Product Management, Project Management, Innovation Pipeline, Customer Support, Pressed, Nutrition Writing and Editing, Copyediting, Content Marketing, Nutrition Counseling, and Nutrition Education, Creative Services, Copywriting, Content Strategy
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