Elizabeth Winders
Consumer Marketing Manager @Intel
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WORK HISTORY
Consumer Marketing Manager @Intel
GB
Lead the development of marketing plans that drive awareness and preference amongst the Consumer Mainstream Business for the UK.• Oversee full-funnel marketing strategy for Intel Evo in the UK. • Create a consistent brand-voice and storytelling across marketing touchpoints.• Collaborate with key brand, creative and media partners to activate omni-channel marketing plans (inc. TV, Social, Programmatic, SEM, DOOH, CRM, Influencers.com)(always on/ brand moments).• Create partnerships with influencer talent, developing engaging content that drives positive sentiment and brand awareness.• Partner with Retail & OEM partners to influence co-marketing strategies that drive up-lift for both brands and a frictionless path to purchase. • Define objectives in alignment with business targets and set clear goals & KPIs to track and optimise success of marketing plans.• Passionate about coaching new talent.
EDUCATION
St Aelreds Catholic Technology College
High School
Lancaster University
Bachelor's Degree, Bsc Marketing Management
Winstanley College
High School, Business Studies, Economics, Psychology
ABOUT ELIZABETH WINDERS
I am passionate about how technology is solving age-old problems and creating a better world, being a marketing-geek I love how it generates new insights, making our services more personalised, relevant and Omni-present. Specialties include: Digital Marketing, Omni-Channel Campaign Management, Creative Marketing, Strategy, Product Marketing, Influencer Marketing, Project Management, Relationship Marketing, Lead generation, Event Management, Data analysis, Web strategy, UX design.
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