Lana Yosick
Director, Global Campaigns @Intel
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WORK HISTORY
Director, Global Campaigns @Intel
Develop global marketing strategies and campaigns based on research to drive engagement with IT decision makers and establish reseller partner relationships to support sales out motions for PC refresh with investments from $1 million to $50 million covering 4 to 20 countries. • Drive engagements with cross-functional teams including creative, partner co-marketing, media, web, social, and geo teams for coordinated campaign execution and scale across integrated marketing programs. • Established global contact acquisition and engagement program • Develop campaign narratives and provide direction for robust content pipeline, buyers journey and digital strategy to build the foundation to support a strong campaign.
EDUCATION
W. P. Carey School of Business – Arizona State University
Master of Business Administration - MBA
ABOUT LANA YOSICK
I’m an accomplished global marketing leader with more than 25 years of experience developing and executing successful global marketing programs for complex technologies and products. I have a strong record of leading cross-functional teams in the development and execution of holistic, integrated marketing campaigns encompassing the full array of marketing communication vehicles including advertising, collateral, video, web, social media, events, retail, analyst relations, and public relations. My experience at Intel spans PC Client, Data Center Network Transformation and Internet of Things across consumer, IT decision maker, service provider, senior business decision maker, and developer audiences. I’m recognized as a disciplined, creative and analytical thinker with a collaborative leadership style that builds global teams while delivering business results.
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