Elizabeth Toenyes
Content and Editorial Strategist, Blog @Aquent
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WORK HISTORY
Content and Editorial Strategist, Blog @Aquent
EDUCATION
The University of Texas at Austin – Center for Professional Education (CPE)
Project Management Professional
Purdue University Global
Master of Business Administration - MBA
University of Montana
Bachelor of Arts - BA
ABOUT ELIZABETH TOENYES
I’m a content strategist, marketer, and storyteller with a strong background in copywriting, editorial leadership, and results-driven content. My 10+ years in the U.S. Army shaped my leadership, adaptability, and expertise in leadership, equipping me to thrive in fast-paced, high-stakes environments. After being medically retired, I transitioned those skills to content strategy.At Aquent, I’m the Content and Editorial Strategist, leading the creation and management of blogs, web copy, and long-form features with a focus on quality and engagement. I’m passionate about leveraging technology and AI for smarter marketing. I led a pilot program to implement a new AI content tool, dedicating thousands of hours to developing AI systems tailored to content strategy and target audiences. My experience extends into AI, AR, and VR to enhance content and user engagement.Technical skills include WordPress, SEMRush, Ahrefs, Jasper.ai, and advanced SEO research and optimization.Key Skills & Expertise:*Copywriting & editorial strategy*SEO research, keyword targeting & optimization*AI-driven content development & tool training*Web copy & long-form content*Performance analytics & reporting*WordPress management & publishing*SEMRush & Ahrefs for tracking & strategy*Social media content, public relations & public affairs*Cross-functional project leadership*Early adoption of AI, AR & VR techContent Performance Highlights:*110+ blogs ghostwritten, editorial oversight of 200+ articles*Drove Aquent Talent\'s blog to over annual sessions and unique users in 2024*Achieved a 63.6% engagement rate and raised average visit duration to 71 seconds*Top articles exceeded views and ranked for competitive keywords*Key driver of organic traffic growth and domain authority improvementsI hold a Content Marketing Professional Certificate from the University of San Diego and an MBA from Purdue University. I excel in dynamic, collaborative teams where innovation and communication spark results. I bring empathy, adaptability, and a commitment to impactful content to every project.
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