Elizabeth Thompson
Head of Marketing @Edge Music Academy
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WORK HISTORY
Head of Marketing @Edge Music Academy
Naperville, IL, US
EDUCATION
North CentralCollege
Bachelor of Arts (B.A.), English Literature
Quinlan School of Business, Loyola University Chicago
Master of Business Administration - MBA, Baumhart Scholars
ABOUT ELIZABETH THOMPSON
I have learned through my experiences of nonprofit that all too often the marketing strategy becomes how organizations can tell their stories- stories that have been told for hundreds of years that all too often come from the white tower of antiquity. It\'s an \"us\" story. To thrive in today\'s market, organizations that want to make an impact need their customers - and they need their customers to have meaningful experiences with their brands, stories, and products. Firms of today need to tell the story of \"we\". Active listening through market research, interacting one on one with customers, and creating meaningful experiences that involve donors, customers, members and constituents makes the difference between people caring about the mission of a nonprofit- and moving on and spending their dollars, their donations, and their precious brain and heart spaces elsewhere.Let\'s work together to make your story changes from the story of \"us\" to the story of \"we\" so that \"we\" can change the world together.
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