Elizabeth Morales

Media Relations Specialist @Archdiocese of Galveston-Houston

Houston, TX, US

Develop and implement story and news pitches to local and national media outlets, under the direction of the Director of Communications. Executes media relations strategies and tactics with goal of optimizing positive public exposure to Archdiocesan initiatives and experts. • Under the guidance of the Director of Communications, establish and implement protocol for parishes, schools and departments to handle contact with media.• Arranges interviews with Archdiocesan representatives, coaching staff on interview tactics and providing timely and adequate background prior to scheduled interviews. Follows up with reporters as necessary; manages reporters during event coverage and other event support as needed.• Builds up relationships with news media in the Greater Houston area. Also nurtures relationships with press officers of relevant Archdiocesan parishes, agencies and stakeholder associations. Maintains a database/distribution list of media contacts for the Communications Department.• Writes and edits press releases, content for social media platforms and other genres as required. Secures all required internal and external approvals for media and communication materials.• Assist with internal video productions and contribute as a reporter and proofreader for the Texas Catholic Herald, the diocesan publication.

Texas A&M University-Kingsville

Master of Arts - MA

Franciscan University of Steubenville

Bachelor's

Wharton County Junior College

Associate's