Elizabeth Lee

Lead Marketing Coordinator @European Home

Middleton, MA, US

Head of B2B and B2C marketing for a multimillion-dollar, luxury fireplace company. Report directly to the owner on brand communications, product launches, and marketing campaigns.• Propose and allocate a 6-figure marketing budget. Identify ongoing cost and spend contingencies with attention to key products and performance analytics.• Lead messaging, design, and production for brand and marketing assets including company literature, press releases, website, print ads, catalogs, and mailings.• Drive brand awareness via media relations and editorials with global and niche publications such as Wall Street Journal, Design New Jersey, Keller William Luxury, Patio & Hearth Magazine, Mountain Living Magazine, Hearth & Home Magazine.• Maximize website performance and visibility with a focus on site health, SEO, keywords, and disavowing backlinks. Maintain a robust presence on standard and industry channels.• Create, update, and maintain product installation and conversion manuals, including integration with digital media and inventory management systems.• Forge relationships with industry players such as retailers, architects, designers, builders, and developers. Serve as a resource on design files and AIA education.• Coordinate exchange and iteration of CAD files such as BIMs, DWGs, and Cut Sheets between technical designers, vendors, and customers.

Long Island University, Southampton Campus

Bachelor of Fine Arts (BFA), Art

Northern Essex Community College

Certification, CAD

Rhode Island School of Design

Six week summer course, Illustration

Montserrat College of Art

Drawing

North Shore Community College

Adobe InDesign, Adobe Illustrator & HTML