Elizabeth Ingram
Marketing Director @Riton Optics
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WORK HISTORY
Marketing Director @Riton Optics
Develop overall marketing plans and strategies for two brands meeting sales objectives - Create e-Commerce strategy, to increase order volume and total sales without diminishing B2B sales - Coordinate marketing activities or policies to promote products, working with advertising or public relation managers - Manage entire rebranding of one optics brand from the ground up, focusing on new logo, packaging, tradeshows, sales materials, and website all within a three-month deadline - Use strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends - Direct the hiring and training of marketing staff and oversee their daily activities, to include five person in house team and two agencies - Manage content creation for use in social, product pages, print, and support to dealers’ sites - Recommend modifications to products, packaging, and other brand characteristics to improve end-user experience with each brand - Coordinate new website build prioritizing usability, website responsiveness, and updating the brand look and feel - Negotiate and organize various key industry trade shows for large product launches, to include coordination with industry writers, editors, and product reviews for cohesive product launch • Launch and manage Amazon Seller Central account for two optic brands, to include inventory management, advertisement, and product creation
EDUCATION
University of Alabama at Birmingham
Master of Business Administration (M.B.A.), Marketing
Florida State University
Bachelor of Science (B.S.), Social Science Teacher Education
ABOUT ELIZABETH INGRAM
With over 10 years of experience in the sporting goods industry, I am a Marketing Director at Riton Optics, a leading manufacturer of high-quality optics for hunting, shooting, and outdoor enthusiasts. I am responsible for developing and executing marketing plans and strategies for two brands, meeting sales objectives, and managing a team of internal marketing professionals and two external agencies. I have a Master of Business Administration (MBA) in Marketing from the University of Alabama at Birmingham, and I am skilled in e-commerce, brand awareness, content strategy, and search engine optimization (SEO). I have successfully managed the rebranding of one optics brand from the ground up, creating a new logo, packaging, website, sales materials, and trade show presence within a three-month deadline. I have also leveraged my marketing expertise to increase order volume and total sales without diminishing B2B sales, and to coordinate marketing activities with advertising and public relations managers. I am passionate about using my skills and experience to help Riton Optics achieve its goals and drive success in the marketplace.
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