Elizabeth Elias-Hernandez

Director of Marketing and Business Development @Dki - Windsor-Essex

Windsor, ON, CA

Develop, implement and evaluate a comprehensive, integrated annual marketing plan, including budgeting and analytics tracking* Develop strategy and manage execution for marketing communication: brand awareness, public relations, advertising, social media, customer communication* Develop and implement effective public relations campaigns, write and distribute news releases, maintain an updated media contact list * Establish consistent brand standards and messaging to align with corporate values, culture and business development goal* Maintain a website, update as needed, create blog content* Create and manage social media pages on a range of platforms* Craft engaging print/web-based content and graphic identity for advertising campaigns* Increased social media page views by 350% organically* Increase referrals through relationship building with clients, stakeholders and community partners* Work closely with owners with rebranding and implementation of new strategies for CPC from organization chart, health and safety, job descriptions, ISO certification, mission / vision statement, SMART Plans and more

St. Clair College

Tourism and Travel Services Marketing Operations