Elizabeth Duffy
Head of Marketing @Four Eyes Insight Ltd
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WORK HISTORY
Head of Marketing @Four Eyes Insight Ltd
FEI help NHS Trusts close the capacity-demand gap, boost resource utilisation, and save money with solid financial estimations, advanced demand and capacity modelling, and targeted improvement paths with our advanced Data and Analytics solution, designed to tackle backlog clearance and optimisation elective pathways.Within this role, I have established a Marketing function within the business, creating a Marketing Strategy that aligns with the business objectives and executing the strategy Main responsibilities include- Content creation, including web and social content- Design work (Canva and Adobe InDesign)- Branding - Case Studies - LinkedIn- Web updates
EDUCATION
Liverpool John Moores University
Bachelor's Degree, Product Design and Digital Modelling
CIM | The Chartered Institute of Marketing
CIM Professional Diploma in Marketing, Marketing
CIM | The Chartered Institute of Marketing
CAM Diploma in Marketing Communications, Marketing Communications
CIM | The Chartered Institute of Marketing
CAM Diploma in Digital Marketing (Media and Branding), Marketing
ABOUT ELIZABETH DUFFY
Cooperation, sensitivity, and independence are the three things I have grown to value about myself in my 15+ years as a B2B marketeer.As a level-headed person, I strive to see the positive in situations and find that the most rewarding part of my work is when I support others and make a difference. I have an inner resilience that comes to the fore when working under pressure or dealing with situations outside my comfort zone.Creativity is something I take immense pride in, with one of my passions being to create exciting content that resonates with the audience and adds value to a business. Although creative and idealistic, I do find comfort in structure - and a good spreadsheet! I consider myself to be organised with excellent communication and interpersonal skills and can build effective relationships at all levels of an organisation.As I\'ve developed, I\'ve begun to understand that I like my career to align with my values, something I have found within Healthcare. Working with organisations that are striving to make a difference within the sector and supporting the NHS and providers to create sustainable efficiencies is something I strongly believe in.
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