Elizabeth Basten
Chief Marketing Officer @Stream
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WORK HISTORY
Chief Marketing Officer @Stream
London, GB
Wagestream give inclusive financial wellbeing support, built around pay. In a single app people can receive coaching, support, claim benefits owed, and access, track, save and manage earned wages. Used by employers around the world to transform financial wellbeing and impact millions of lives.
EDUCATION
Chartered Institute of Marketing
Post Graduate Diploma, Marketing
Anglia Ruskin University
Masters Degree, Strategic Marketing
ABOUT ELIZABETH BASTEN
Board-level CMO and NED with 30 years experience working with large corporates, start-ups and scale-ups. Particular experience with investor-driven brands requiring repositioning to a common purpose and successful mergers/acquisitions whilst increasing revenue and managing change/sustainability agendas in times of restructure. Global brand management consultant with expertise centred on improving the customer experience and digital transformation, particularly in heavily regulated/social-impact businesses. Significant experience in tech; fintech, legaltech, regtech, to name a few! I am an ambassador for women in leadership roles and mentor a number of rising stars to nurture their development.
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