Elise Warner Rossi
Email Marketing Manager @Smol
Signup · Get unlimited contacts
WORK HISTORY
Email Marketing Manager @Smol
A leading UK/European D2C subscription start-up delivering planet-friendly, high-performance cleaning products that work brilliantly in your home and body, while being better for the planet.Reporting to the Chief Growth Officer, in this role, my responsibilities include- Leading and optimising all lifecycle campaigns, including retention, win-back, upsell, and referral programs, to maximise customer lifetime value- Designing and executing the overall retention and loyalty strategy, ensuring alignment with broader marketing and business objectives- Planning, implementing, and continuously improving email, SMS, and portal campaigns using behaviour-based automation and dynamic content- Analysing customer data to identify churn drivers and engagement opportunities, translating insights into targeted campaigns and automated flows- Driving new product and country launches through retention-focused communications- Benchmarking performance against industry best practices to improve campaign efficiency and effectiveness- Managing platform strategy and execution, including Klaviyo, ensuring scalable automation and robust data-driven campaigns- Reporting regularly to the leadership teams on retention KPIs, LTV impact, and campaign performance- Mentoring and guiding a direct report, embedding best practices in lifecycle management and campaign optimisation.
EDUCATION
Queen Elizabeth's Grammar School
GCSE
Queen Elizabeth's Grammar School, Sixth Form
A Levels, English Literature, Religious Studies, Sociology
University of Leeds
Bachelor of Arts (B.A.), Philosophy (IND)
SKILLS
ABOUT ELISE WARNER ROSSI
Experienced and results-driven CRM, email marketing, and lifecycle specialist with expertise in subscription and D2C businesses. Passionate about developing high-impact, data-led retention strategies that drive engagement, loyalty, and customer lifetime value. Skilled in leveraging audience analytics and insights to shape data-led campaigns that deliver real results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.