Elisa Felice

WORK HISTORY

EDUCATION

ABOUT ELISA FELICE

Specialized in Graphic Design and Social Media Marketing, I deal with establishing and increasing the positioning and reputation of the brand through communication strategies and social media marketing. I had the opportunity to work as a freelancer, in a communication agency and in a company. These experiences, together with my studies in Graphic and Web Design and in Social Media Marketing, have allowed me to know how to move within different realities by meeting the different needs they require. As Social Media Manager: • set goals and a strategy based on business objectives; • identify the actions to be performed and define the evaluation metrics • devise a content marketing strategy and implement the editorial plan and calendar • create, set, publish contents (graphics, videos and reels) • optimize social profiles (Linkedin, Facebook, Instagram, Tik Tok, Youtube etc.) • collect data on the performance of social platforms and analyze them • constant update on news regarding the digital sector, social platforms and its algorithms • use specific tools for analysis, planning and social campaigns • create and set up campaigns for social networks using specific advertising tools As a Graphic and Web designer I deal with: • devise a visual identity consistent with the values ​​and soul of the Brand (Brand Identity) • create graphics for the web (site and social media) and print (brochures, roll-ups, posters, etc.) • design logos (logotype, pictogram and payoff) • create and edit a website using CMS Wordpress • optimize the website for mobile and tablet devices (responsive design) and for search engines (SEO) Together with other professionals in the sector, we have opened the instagram page Era Digitalista where we help young professionals and companies to learn more about the roles and skills of professionals working in the digital sector. I currently hold the position of communication manager and social media manager for the communication and web agency WMC.