Elisa Pucci
Media Solutions Lead @YouGov
Milan, IT
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MOBILE NUMBERS
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WORK HISTORY
Sep 2024 — Present
Media Solutions Lead @YouGov
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EDUCATION
1995 — 2000
Università degli Studi di Padova
Master Degree - Statistics
N/A
The London School of Economics and Political Science (LSE)
Decision-Making, Decision-Making: Judgements, Biases, and Nudges
SKILLS
Marketing ResearchConsumer BehaviorMarketingManagementMarket ResearchConsumer BehaviourStrategyOnline MarketingAnalysisMarketing OnlineCustomer InsightDigital MarketingMarketing ManagementMarket AnalysisFast-Moving Consumer Goods (Fmcg)StatisticsBusiness IntelligenceMarketing StrategySegmentationCustomer Relationship Management (Crm)CrmFmcg
ABOUT ELISA PUCCI
Senior professional with wide experience in Digital & Traditional consumer insights activation.Held leadership position @Google and in top FMCG multinational companies. Main areas of expertise: branding, marketing strategy and insight generation, consumer target segmentation, on-offline category growth drivers, omni-channel shopper journey, media effectiveness and ROI measurement, advertising research and cross media measurement.
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