Elisa Ghiringhelli

WORK HISTORY

EDUCATION

ABOUT ELISA GHIRINGHELLI

Over 10 years of professional experience in communication gained through the cooperation with agencies, startups, traditional companies and digital enterprises – both in Italy and abroad.Consultancy on digital transformation by translating business objectives into end-to-end content and social media strategies reflecting the brand’s values and tone of voice.Planning and management of projects with high-quality deliverables, including training of internal resources and third parties on effective customer-centric communication.DIGITAL COMMUNICATIONAnalysis of market and competitive trends and planning of innovation strategies for SMEs and traditional companies willing to create an effective digital presence.Development of both B2B and B2C communication strategies, from objective setting through to assessment of results and reporting on content performance.Development of communication plans to sustain the commercial launch and lead generation of startups.CONTENT CREATION AND MANAGEMENTDelivery of the content strategy: ownership of the content calendar and creation of assets across all channels; implementation through CMS platforms; development of a social media presence, including community engagement and monitoring of conversations.Research, development and maintenance of editorial and functional content for web applications.Development of engaging storytelling through Italian and English copywriting to the brand’s style and creation of SEO content optimised for mobile devices.CONSULTANCY AND TRAININGDevelopment and delivery of training programmes for new hires and on the occasion of tasks handover.Content consultancy to both internal and external stakeholders, delivered either through face-to-face sessions or in webinar form.Participation to events as speaker.PROJECT MANAGEMENTCreation and coordination of task forces for special projects; planning and delivery of projects aimed at improving process efficiency and communication flows.