Elias Rassi
Senior Marketing Manager @Multiview Financial Software
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WORK HISTORY
Senior Marketing Manager @Multiview Financial Software
Ottawa, ON, CA
Co-develop and execute strategic marketing plans aligned to corporate growth goals and productroadmap milestones.Contribute to the evolution of Multiview’s messaging and positioning, ensuring consistency acrosschannels and resonance with target audiences.Develop and execute integrated campaigns across email, digital, content, and events to elevatebrand visibility and generate qualified leads.Work cross-functionally with sales, product, and customer success to ensure unified messaging,smooth handoffs, and campaign alignment.Continuously optimize campaign performance by analyzing data, measuring KPIs, and refiningstrategies to meet business objectives.Deliver clear, data-backed updates to senior leadership on marketing performance, insights, andcampaign outcomes.Translate data and market trends into strategic recommendations that guide future initiatives.
EDUCATION
Carleton University
B.A., Canadian Studies and Mass Communications
MiniMBA
Certificate of Continuing Professional Development, Marketing
Humber College
Post-Graduate Certificate, Public Relations
SKILLS
ABOUT ELIAS RASSI
Hi! Thanks for stopping by to check out my profile. I appreciate it! I\'ve loved marketing ever since I could remember (I’m a sucker for good ads!)My favourite part of marketing is combining the right amount of science and art to create memorable campaigns and analyzing the results.I started my career in PR and have slowly progressed to learn the ropes in other roles, like corporate communications, analyst relations, demand generation, and product marketing. These days, I spend most of my time working on-team leadership -market research -audience segmentation and targeting -messaging frameworks-integrated campaigns-product launchesOutside of work, I love to spend time with my family and friends, playing hockey, reading, writing, and eating really good and bad for me types of food.
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