Eliana Sharp
Crm Operations Manager @Chewy
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WORK HISTORY
Crm Operations Manager @Chewy
Dallas, TX, US
Scaling the CRM - interface with legal, compliance, talent ops, leadership, and divisional/functional stakeholders to regarding expansion of CRM tactics beyond pilotSystems admin – in conjunction with talent ops, approves who has access to CRM and permission levels within the tool during pilot and expansion period, system ops, maintenanceBackend support across enterprise (e.g. any system work supporting new tactical experiments, always on campaigns, reporting/analytics, integrations, etc)Custom campaigns vetting, approval, and programming (e.g. mulit-touch, single email sends), enterprise scopeReporting and analyticsConsultative, strategic partners to the business and stakeholders who request access to our use of CRM (e.g. not an order taker. Support for all campaigns and asks not guaranteed at this time)Accepts content, facilitates production of content on an ad hoc basisCMS admin: create, edit, and decommission CMS pages, landing pages, lead forms, etc adhering to brand and T&I copy requirements.
EDUCATION
Northwestern University
Master of Science (M.S.), Information Design and Strategy
Wylie High School
None, General Studies
McMurry University
Bachelors in Fine Art, Studio Art & Design / Art Administration
Southern Methodist University
CAPE Program, Web Design
SKILLS
ABOUT ELIANA SHARP
With over 10 years of CRM management experience in Talent Acquisition, B2B, and B2C, I excel in optimizing systems, improving data integrity, and enhancing cross-team collaboration. As CRM Operations Manager at Chewy, I leverage tools like Phenom People to drive recruitment success and deliver actionable insights. Skilled in leading teams and system improvements, I’m always looking for opportunities to grow and contribute to strategic, high-impact initiatives that enhance CRM performance and operational success.
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