Ellie Knight
Head of Pr and Communications @Care Fertility
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WORK HISTORY
Head of Pr and Communications @Care Fertility
Care Fertility makes family possible for everyone. We are one of the world’s leading providers of fertility treatment, genetic diagnosis and screening techniques and associated fertility preservation procedures. Our clinics offer the most advanced and effective procedures to support everyone in their journey to parenthood.As part of an exciting new marketing team, we are evolving the brand to meet the demands and need of the business and our clients. Starting with in-depth market research that has informed the updated brand positioning and a new brand identity to come. Heading up the comms and PR team, I\'m working with my team to make Care Fertility a best in class fertility brand, from science comms to content marketing to social media. As a relatively new industry that plays a vital role in the lives of those who want to start a family, the opportunity for growth, brand awareness and brand advocacy are huge.
EDUCATION
University of Exeter
Master's Degree
The University of Birmingham
Bachelor's degree
SKILLS
ABOUT ELLIE KNIGHT
With over 10 years of experience in PR and communications, I am a skilled and creative communicator who can deliver impactful messages to diverse audiences. In recent years, my career has focused on health and science communications opting to work in fields where comms and PR can deliver real actionable advice to help people at the same time as growing brands.I am currently Head of PR and Communications at Care Fertility. In my previous role as UK Communications Manager of ZOE, I was responsible for the communications and PR for the full ZOE brand in the UK for nearly four years. Taking ZOE from a small start-up to a household name. I led the media strategy and achieved outstanding results in generating positive coverage and awareness for ZOE\'s groundbreaking research and products. I built ZOE\'s press office into a world-leading trusted source of science and health research. I have also contributed to ZOE\'s recognition and reputation as a leader in the health and science sector, winning multiple awards for our innovative and effective communications campaigns whilst working on the ZOE COVID Study.
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