Eleonora Guanella
Corporate Marketing Communications Manager @Oli
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WORK HISTORY
Corporate Marketing Communications Manager @Oli
Below are the main activities I carry out at OLI:Responsible of Marketing and Digital Marketing of OLI group of companies.• Marketing plan and budgeting;• Analysys of country market segmentation and market share;• Promotion campaigns for product launch;• Search engine strategy (SEO - SEM - SEA);• Social media strategy (SMO - SMM - SMA);• Google and Bing campaigns and specialised magazines and portals;• Google Analytics;• Direct E-mail marketing campaigns (mailUp, MailChimp, Sharepoint, Hubspot);• Lead generation and funnel optimization;• Co-marketing campaigns;• Surveys;• CRM and Marketing automation (Hubspot, SAP integration);• Website management (wordpress);• User experience;• Online Brand Protection.Project management• Analysis, planning, and supervision of interdepartmental projects for clients, such as configurators, intranet (sharepoint), online customer service areas (ZenDesk), and Online Tools for the sales team.Brand management• Brand awareness, recognition, and reputation plans;• Guidelines for brand usage;• Company image design (paperworks, advertising, spots, websites, social media, gadgets, clothing, office look, events, trade fairs);• Merchandise.Communication• Internal and external communication with promotional and informative campaigns;• Multichannel Editorial Plan;• Press release;• Online presence and Tone Of Voice;• Development of new solutions to optimize communication channels intercompany and B2B / B2C.Events• Trade fairs;• Sales and marketing meetings;• Training and seminars;• Team building;• Special events.
EDUCATION
C.I.A.A.M. Milano
Formazione professionale, Programmazione informatica
SPD Scuola Politecnica di Design
Master, Visual and Web Design
Cegos
Specializzazione, Marketing operativo multicanale
SDA Bocconi
Professional certificate, Il piano di Marketing
Scuola Arte e Messaggio
Formazione professionale, Illustrazione
IFOA - Training Institute of Corporate Professionals
Specializzazione, Social Media Marketing applicato al business
ABOUT ELEONORA GUANELLA
As a Marketing Communications Manager at OLI, I have over 11 years of experience in…
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