Eleni Lazares
Digital Content Producer and Strategist @Amazon
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WORK HISTORY
Digital Content Producer and Strategist @Amazon
Los Angeles, CA, US
Lead large-scale tentpole livestream events including Black Friday/Cyber Monday—managing team of Producers, Associate Producers, Editors, and Graphic Designers. Own end-to-end creative direction and execution, ensuring seamless production across multiple concurrent streams-Executive produce a shoppable linear-meets-digital show, overseeing full creative development, talent booking, on-set direction, and post-production editing to deliver high-impact, commerce-driven entertainment-Produce monetized content for brands on Amazon Live, driving sales through innovative shoppable storytelling and high-impact broadcast experiences-Partner with Amazon Retail, Beauty, and Fashion teams to help celebrity talent and creators successfully launch brands on the platform, blending narrative with commerce strategy-Analyze performance metrics to optimize livestream content—translating viewer behavior and conversion data into actionable creative and programming strategies that boost engagement.
EDUCATION
Ohio University
Bachelor of Arts (B.A.)
SKILLS
ABOUT ELENI LAZARES
Digital Content & Talent Producer + Strategy at Amazon
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