Elena Sylvester
Product Manager @Yamaha Corporation
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WORK HISTORY
Product Manager @Yamaha Corporation
Own product strategy and lifecycle for the Business Solutions portfolio, including DSPs, amplifiers, speakers, and control systems.• Lead pricing strategy (MSRP, MAP, and channel pricing) to balance competitiveness and margin.• Drive go-to-market (GTM) execution across U.S. and global teams, including launches, positioning, and messaging.• Partner with engineering, sales, and regional teams (U.S, Japan, EMEA) to align product roadmap and execution.• Build business cases, market sizing (TAM/SAM/SOM), and competitive analysis to inform product strategy.• Support channel strategy, including dealer/distributor programs and sales enablement.• Define product positioning and value propositions to differentiate in a competitive market.
EDUCATION
University of Portland
MBA, Marketing
Columbia Business School
Chief Marketing Officer Program
ABOUT ELENA SYLVESTER
Experienced Product Marketing Manager with a demonstrated history of working in the technology, transportation, and retail industries. Skilled in Marketing management, Product management, Project management, Customer Insight, Market Planning. Experience working with cross functional teams, hardware and software design, engineers and senior executives.
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