Douglas Penstone-Smith

Vice President, Retail @Yamaha Corporation

San Diego, CA, US
MOBILE NUMBERS
+18•••••••35

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WORK HISTORY

Jan 2019 — Present

Vice President, Retail @Yamaha Corporation

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CA, US

At Yamaha we are passionate about music and sound! As the world\'s largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. I am tasked with establishing and growing the direct to consumer business for Yamaha ensuring we support the Yamaha philosophy of Sharing Passion and Performance.

EDUCATION

1999 — 2003

Bournemouth University

Business Decision Management (BSc), Business/Commerce, General

SKILLS

Innovation ManagementSupply ChainStrategic Planning and ExecutionBusiness PlanningBusiness StrategyDemand PlanningShopper MarketingStrategic PlanningRetail MarketingBrand ManagementCross-Functional Team LeadershipMarketing StrategyDigital MarketingStrategyE-CommerceVisual MerchandisingRetailLoyalty MarketingMarketingMerchandisingProduct DevelopmentMulti-Channel RetailCustomer LoyaltyBrand DevelopmentForecastingInventory ManagementCustomer InsightLeadershipOrganizational RestructuringManagementConsumer ProductsInnovative Problem SolverOmnichannel and Technology ExpertiseMerchandise PlanningTeam LeadershipCustomer Loyalty ManagementLoyalty ProgramsInnovation DevelopmentStore DesignMarketing Management

ABOUT DOUGLAS PENSTONE-SMITH

An experienced retail leader. Fifteen years developing my merchandising, marketing and retail skills in The LEGO Group helped me become an expert in the development and execution of innovative and inspirational retail and marketing experiences. A creative, empathetic and caring leader, with the ability to work across all the many different groups within an organization, sparking innovation, gaining alignment and embedding change.

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