Elena Souiller Fedorenkova

WORK HISTORY

EDUCATION

ABOUT ELENA SOUILLER FEDORENKOVA

I am a \"full stack\" CMO helping Tech companies define and communicate value to their clients and stakeholders for a successful growth. My experience in both marketing and product helps me stay customer centric, and handle efficiently both strategic and operational stakes. I worked in different industries, highly competitive and under heavy transformation. I designed and marketed innovative products in complex international markets. I transitioned into Tech in 2021, looking for greater impact and agility. I\'m particularly interested in FinTech and GreenTech, and I also worked with HRTech, InsurTech and FMCG clients.I started in a scaleup environment at Estée Lauder Russia. My company grew from 11 to 200 persons in 3 years, and I ended up as Clinique Marketing Director, managing a growing team and expanding marketing plans - we were opening 2 to 3 shops per month.I then came to France for a postgraduate management program at Sciences Po and joined Renault. I built the methodology for understanding international customer needs, strategized the brand & product lineup, developed innovative concepts such as Kwid and Arkana, and led France small cars marketing team - backed by quantitative and qualitative data all along. I launched first Renault hybrids in France, with multiple growth marketing experimentations and digital tools, and achieved the target mix ahead of time with a strong customer and dealer network support. I completed INSEAD General management program in 2018.After I moved into startup world, I added relevant trainings from Maria Schools and Growth Tribe. I intervene on the full funnel: from awareness, acquisition and activation to retention, revenue and referral. I worked with FinTech and GreenTech startups as part-time CMO and on project basis, and in 2023 I joined KNAVE, a FinTech developing and operating all-term rental programs, as their 1st CMO.