Elena S.
Marketing Data Analyst @Raenity
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WORK HISTORY
Marketing Data Analyst @Raenity
Berlin, DE
Lead comprehensive performance marketing strategies for multiple global brands, specializing in campaign establishment and optimization across advertising platforms: ASA, Meta, TikTok, and Google for brands like: Gaia, Voshealth, Reignite, Hypnobox, Faio, Myndpaar, Ovatime, and Elegance Clinic.* Designed and evaluated A/B testing frameworks to improve campaign effectiveness, ultimately enhancing conversion rates by 28% across digital channels.* Set up and ran ASA campaigns for GAIA with a 5-digit monthly budget. Decreased monthly CPG by 36%* Provided in-depth marketing analysis and reporting, focusing on CPG and ROI.
EDUCATION
Whitecliffe University of Applied Sciences
Bachelor of Business Administration - BBA, Data Science and Business Management
Indiana University Bloomington
Bachelor's degree, Human Resources Management/Personnel Administration, General
Stamford American International School, Singapore
International Baccalaureate
ABOUT ELENA S.
Moving across the world at 14 and living independently ever since, I\'ve developed a strong sense of responsibility, adaptability, and resilience. My journey has taken me across 3 continents, where I\'ve navigated diverse environments, attended schools in three languages, and engaged deeply with various cultures. These experiences have shaped my appreciation for hard work, diversity, and continuous learning.Professionally, I bring a global perspective enriched by firsthand experiences in multiple cultural settings. With over six years as a Data Analyst, I’ve honed my expertise in data science and advanced analytics, specializing in data quality, behavioral tracking, and metric development to drive business growth.What I Bring to the Workplace:1. Embracing Change:The constant changes in my life have cultivated a sense of adventure. Whether adapting to new environments or leading innovative projects, I’m driven by the challenge of making transitions successful. My experience spans leading influencer marketing campaigns and performance marketing strategies for global brands, where change is a constant and welcomed driver of progress.2. Staying Globally Informed:Staying globally informed is more than just a personal interest; it’s a professional asset. By engaging with news and maintaining global connections, I offer fresh perspectives on events and trends. This is invaluable in my work, where understanding diverse market dynamics is key to crafting effective data-driven strategies.3. Resilience and Problem Solving:Living independently in a foreign country from a young age taught me resilience and problem-solving skills. I’ve applied these skills in my career to overcome challenges like leading data quality improvement initiatives and identifying fraudulent activities across international markets. I thrive in fast-paced environments where efficient problem-solving is crucial.Professional Focus:I’m passionate about leveraging data to uncover insights that drive strategic decisions. My expertise in Python, SQL, and Tableau, combined with a solid understanding of data models and visualization techniques, has enabled me to lead projects that significantly impact business outcomes. From improving customer retention to optimizing marketing campaigns, my goal is to deliver actionable insights.I’m actively seeking opportunities in data science and analysis where I can apply my international experience and analytical skills. I’m eager to connect with professionals who share my enthusiasm for data, diversity, and making a global impact.
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