Elena Minozzi
Founder & CEO @M.Net - Mapping Our Journey
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WORK HISTORY
Founder & CEO @M.Net - Mapping Our Journey
Milan, IT
MARKETING STRATEGY: Mapping the Strategy of a range of medium size clients that need to grow their business adapting to current and future challenges (main focus: Beauty, Travel and Lifestyle industries)• COMMUNICATION MANAGEMENT: Full management of the new direction foreseen for each client, from 360° Marketing Plan definition to the perfect implementation of all related activities, including careful monitoring of results on a regular basis in order to get useful insights and eventually adjust the roadmap• NET: Working with a strong network of supporting partners (PR offices, Influencer Marketing Agencies, Event Planners, Graphic and Web Designers, Professional Photographers) in order to provide the best execution of all suggested initiatives• Regular collaboration with major Marketing and Communication Agencies, contributing with Strategic Consultancy support to specific projects for key clients.
EDUCATION
Università Bocconi
Master of Science, General Management
CEMS - The Global Alliance in Management Education
Master, International Management
Università Bocconi
Bachelor Degree, Economics for Arts, Culture and Communication
Copenhagen Business School
CEMS MIM, Semester abroad
SKILLS
ABOUT ELENA MINOZZI
Marketing Consultant with 15 years experience in Marketing, Trade Marketing and Communication activities, mainly related to the Beauty, Hospitality and Lifestyle industries, including: defining and implementing strategic marketing plans, monitoring critical aspects of economics and budget, managing commercial relationships with key clients, analysing retailers\' sell out trends at a worldwide level, forecasting sales as well as supervising merchandising projects, media plans and communication strategies.Hard working, curious and well-organised with a developed adaptation and problem-solving skill and a natural enthusiasm in taking on new challenges.Strong negotiation and communication skills, able to clearly present ideas and information.Able to work effectively in a complex environment, giving key focus to people management aspects. Developed experience in leading teams of several people, focusing on the importance of exploiting everybody’s strenghts with a diversified approach.Founder of \"M.net Consulting\", offering Marketing Strategy and Communication Management services to medium size clients, as well as the Travel & Lifestyle Online Magazine \"Just Me & The Cities\" and the special project “Italia Keeps On Travelling”, showing a deep passion for travelling, photography, writing and all related digital activities.
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